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Google Launches ‘Estimated Cross-Device Conversions’ In AdWords
Yesterday, Google launched estimated cross-device conversions in AdWords. It’s the company’s first step in providing advertisers with conversion insights that reflect the real-world impact of their...
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Twitter Will Now Show You Ads Based on Your Browsing History
Twitter on Thursday announced the widespread introduction of ads based on web-surfing activity, meaning if you recently visited the website of, say, an automaker, you may see that brand’s ads in your...
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Facebook Gives Retailers New Tool to Gauge Sales
Facebook is now helping retailers close the loop from placing ads to making sales. The social network just announced via blog post that it is working directly with stores to measure the effectiveness...
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Tag Management Company Ensighten Raises $40M
Tag management may not seem like a particularly sexy industry, but it’s attracting plenty of money from investors — one of the companies in the field, Ensighten, is announcing that it has raised $40...
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Facebook Introduces Cross-Device Reporting For Ads
As more people hop from device to device, Facebook launches a way for advertisers to understand where customers are converting. It’s a cross-platform world — how many devices did you use to check the...
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